Complete Guide To Local Search Engine Optimization

Optimizing local search is vital nowadays for small businesses or large companies operating locally. This is because 80% of consumers take advantage of local searches to find local businesses. This means that if your website is not optimized for local searches, you could lose 4 out of 5 of your potential customers if your website is not optimized.

Fortunately, optimizing your business for local search is a natural process. Take basic steps in the right direction to ensure your website is found for the right local search that will ensure the development of your business.

However, 88% of all local searches result in web users who call or visit a business within 24 hours.

What is Local SEO?

If you run a local brick and mortar business or store, like a store, or have people who visit your office often, improve your website as well to make sure people can find you in real life. Yet, when you’re not getting visitors to your building, you’re still targeting audiences that are in the same geographic area as you. Therefore, you need to improve the site! It’s what we call “Local SEO“.

Today’s basic rules are by far the easiest to improve if you have the correct address in the district/city.

How to improve local SEO?

There are plenty of tools and techniques you can use to improve your website for local searches.

Create Google Business Listings

Surprisingly, only 44% of small businesses have claimed a Google My Business (GMB) listing. However, given that the average consumer would check the local map list to find businesses near them, it seems stupid to ignore the list settings.

This is the current method, but that does not mean ignoring this crucial process.

As you can see, the menu to the right of the image contains all the valuable information for potential customers. People can use this list to visit the website, receive instructions, see online reviews, and make phone calls.

Internal Link strategy

Only 44% of small businesses have a Google My Business (GMB) listing. However, given that the average consumer would check the local map list to find businesses near them, it seems stupid to ignore the list settings.

This is the current method, but that does not mean ignoring this crucial process.

As you can see, the menu to the right of the image contains all the valuable information for potential customers. People can use this list to visit the website, receive instructions, see online reviews, and make phone calls.

Build citations

References, listings, and directories track your company name, address, and telephone number (NAP). The search engine constantly compares your NAP software across a wide local network of data providers. Therefore, the more consistent your NAP is, the more search engines will trust your site to rely on you.

Some of the best places to make sure your local data is correct include Facebook and other social media sites, Yelp, and other important data aggregators on the Internet. There are also citations and local trade listings that may be relevant to your industry.

Include Location Information in Your Schema Markup

Make sure you have information about your location, company name, address, and phone number in the structured data for search engines to read. You can use schema.org to make sure your region on your site is properly formatted.

If you own a Service Area Company (SAB) and travel to clients, you will need to create a Service Area Page on your site for each city you provide services (usually no more than 10). It allows you to use location keywords and send geo-coded alerts to search engines using tools like Nearby.

Nearby, apart from sending Google geolocation notifications, you can also create a visual map to warm up your website so that your potential customers can know exactly where you offer your services. Most importantly, it helps you improve your feedback on Google, Yelp, Facebook and your website.

Make Websites Mobile Friendly

Online searches are mostly performed on mobile devices. If your website isn’t optimized for mobile, you can close leads before they can convert.

The website is not displayed on a computer as it is on a tablet. Hence, you need to ensure that your website has a fast and convenient mobile version.

It is important here that your desktop version continues to offer the same functionality as your mobile version. Being forced to use a computer just because the mobile version has lost some basic functionality can be frustrating.

Manage Reviews

Interact with customers by responding to the comments they leave about your business. When you respond to feedback, you value your customers and the feedback they send for your business.

Good positive feedback from your customers increases your company’s visibility and increases the chances of potential customers visiting your site. Encourage customers to provide feedback by creating a link that they can click to write a review.

Conclusion

Local search engine optimization is essential to having a small online business. Since most people do business online, building a solid foundation on the Internet is not mandatory.

There are many tasks that every company has to perform regardless of the industry. However, every industry has slightly different requirements to improve their local SEO ranking. If you find it very difficult to work on local SEO techniques on your own, then hire a local SEO company. The company will have a team of experts and professionals who will help you in getting your website to rank highly in the local search results.

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