How to create a social media marketing plan in 7 steps

Social media is an important marketing channel for businesses, regardless of their size. Social media marketing is the best platform to run a successful business.  A few years ago, there was a common question, “What is the benefit of social media for our business?” Now it’s replaced by the question, “How can our business grow using social media marketing?”  When social media first emerged as a marketing platform for businesses, it had all the publishing schedules necessary to stay ahead of the competition. Today, of course, brands need more targeted plans to engage their audiences.

The best social media marketing always remains organized and tunable. Below, we’ll discuss seven key points to move your social media marketing strategy forward.

Identify your goals

Many businesses have a social media presence, but most have not established their main goals. It’s important to set concrete standards against which you can measure your progress. While different companies have different needs, there are three common goals for social media that apply to most businesses. best smm services in usa

Increase brand awareness

Focus your efforts on creating meaningful content that makes an emotional connection with your customers.

Sell your products or services through social media marketing

Post images of your products and promote sales on social media.

Drive traffic to your website

Give your customers a reason to identify with your brand and visit your store or website. Remember to show readers what they will gain when they click on your link.

 Choose the best social media marketing platform for your audience

Almost all businesses operate all social media channels in the same way, but social media marketing is different because this is not the most successful method. Instead of using all the social channels available, you should focus on the ones that best reach your target audience.

Five major social media platforms – LinkedIn, Facebook, Instagram, Twitter and Snapchat – and the most popular demographics for each platform were captured, including gender, age group, income and education level.

Understanding the demographics of your target audience and connecting them to the appropriate social channels is critical. For example, the study shows that Twitter, Instagram and Snapchat are more popular among teens and mid-twenties, while LinkedIn and Facebook are more popular among people 25 and older.

Create a social media marketing schedule

Create a social media calendar that lists the content you’ll post throughout the week or month. For example, you may find that video posts do well on Tuesdays, while link-sharing posts get more clicks on Saturdays.

The more often you maintain the social media calendar and try new strategies, the better and more successful it will be. The timing of when you publish a post is equally important. Depending on your company or industry, a post at 5:00 a.m. on a weekday can be a big hit – or it can be overshadowed by a million other posts.

Interact with your audience

Social media isn’t just the best way to get the word out about your brand and what you offer, it’s also designed to get people social. It’s just as important as spreading your message to engage with and listen to your audience. Customers use social media more than any other way to communicate directly with a brand.

If ignored, research shows they are 30% more likely to switch to a competitor. When you use social media to communicate with your users, we build an overall relationship.

Track the right metrics

Once you’ve set your goals, platforms, and timelines and started supporting them, you should keep track of your progress. Do this through the social media platforms’ analytics system or Google Analytics.

These are the most common metrics to track

If your goal is to drive traffic to your website, you’ll want to keep a closer eye on the number of clicks on your posts and referral traffic. This will give you a better idea of where your target audience is active and how they are being referred through your sales.

Research and Impression

Often confused, impressions are the total number of views your posts receive. Reach is the total number of views of your posts by a given account. Measuring both metrics will tell you about things like hashtag usage, post frequency, and posting times.


Engagement is the number of social interactions you get from the number of impressions. You can use this metric to determine if your social media efforts are reaching the right audience, delivering the right message, or using the right hashtags.

Number of posts

This metric is often not seen, but it is directly related to your overall success. Determine the number of “Goldilocks” posts per day/week for each social media channel. You should not plan too many posts or too few.

Adapt, learn and grow

The social media scene is constantly evolving, and new directions are constantly taking shape. To grow, your brand needs to adapt. Tracking your metrics will tell you what you need to change, and testing new plans will show you how to get more clicks, views, impressions, and engagement.

Evaluating new plans, whether your metrics are right or not, also increases your chances of exploring your highest potential.

Create a social media marketing mission statement

Your social media mission statement will drive you forward, so be sure to think about it. This statement makes it clear what you want to use your social media presence for and what you want your brand identity to be. Keep your ideal customer in mind when formulating this statement.

An example of a mission statement is to “use social media to educate existing and potential users about digital marketing, with a focus on social media marketing.” Once you have this statement documented, it will be easier for you to decide what to share and what to create.

If this is not your mission statement, forget it. Companies that publish missives without a mission statement will fail. People follow experts, not generalists.


Of course, social media is a double-edged sword for businesses in many ways. With its large presence, the marketing agency provides an ideal opportunity to find and engage with your target audience. At the same time, this popularity also means that it can be difficult to move forward without a clear roadmap. So a powerful social media marketing strategy can help you find your way and succeed on key platforms.

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