E-commerce has grown exponentially over the previous two decades. Millions of people buy online these days, and many of them prefer online shopping to physically visiting a store to get the items they desire. Entrepreneurs all around the world are looking for the quickest method to get engaged and begin selling their items online. You may be one of them! Therefore, many individuals are seeking advice on how to select the best e-commerce shopping cart for their websites. Choosing the correct online shopping cart is a critical component of any new online business venture or e-commerce hosting.
What is a Shopping Cart?
A shopping cart is essentially a script that keeps track of everything a consumer or buyer selects until they leave the site. The shopping cart software also acts as a front end, passing the collected data to a payment gateway, which is a separate service. The data is transmitted across a secure connection, which is still another service.
An e-commerce website’s online shopping cart is a critical component, and there are numerous factors to consider when selecting an e-commerce shopping cart. You must select one that offers a wide range of payment options, excellent customer support, and superior product management. Let’s discuss some popular e-commerce shopping carts
Magento
Magento was launched in 2007 and today it is one of the most powerful self-hosted and configurable systems. With over 240,000 user base, Magento provides comprehensive tools for small and medium-sized online businesses to configure and control their stores for optimal performance. However, this platform is not a good fit for newbies who do not have the time to learn or the financial means to hire a specialist who can customize everything. Those who choose this platform without prior knowledge, it might be a considerable problem for them. On the other hand, without development expertise, it is difficult to use, and there is no customer support.
Shopware
Shopware is an enterprise-level platform that powers some top ecommerce sites. With so many benefits and ultra-features, it’s no surprise that more and more customers around the world are switching to this CSM right now. Shopware has proven to be the ideal choice for high-traffic and content-heavy websites due to its ability to scale at an enterprise level. Core features like multi-warehouse support, powerful multi-store capability, and excellent marketing features (complete reporting, loyalty and affiliate program, abandoned carts) are well worth your time and money.
Another advantage that this platform can boast about is its stylish and fully responsive design. Shopware is highly customizable, allowing users to make any changes they want. This platform creates a user-centric UX for mobile shopping with features like pinch zooming, sliders with momentum scrolling, and touch buttons.
However, large costs (excluding the open-source edition) are frequently linked to significant investments in Shopware development.
Shopify
This option appears to be among the most popular, according to several e-commerce shopping cart reviews. It proposes a wide range of features and tools that might assist firms in running their online stores.
Shopify is simple to use, which is a huge plus for people who are just getting started. It features a lot of integrations and appealing templates for customization, as well as some complex design tools for those who want to give their clients unique user experiences.
On the other hand, as compared to specialized e-Commerce systems, the feature set is still limited. You might like to get some add-ons from time to time, which will want the assistance of developers. These disadvantages may deter new business owners, despite Shopify’s reputation as one of the best online shopping cart for small businesses.
Zoey Commerce
Another popular system with attractive themes and excellent usability is Zoey Commerce. The platform is code-free, making it simple to use; yet, there are numerous possibilities for developers. They can adapt it to fit the needs of almost any business on the market.
There are some drawbacks, such as high monthly fees and, in many cases, limited support capabilities. If you have a large enough budget and want something truly exceptional, they may not be necessary. It may not be the ideal option for startups, but it is for all other enterprises.
Miva Merchant
This platform includes enterprise-level features as well as unlimited customization options. At the same time, it provides excellent customer service and usability, putting it on par with the greatest Software-as-a-Service options on the market. Over 500,000 users have utilized it since 1997. The company has a lot of transactions, and it has a lot of companies including small businesses and large enterprises.
Miva Merchant’s key benefit is that it caters to the demands of various enterprises, including large ones. Its advanced features aid in the completion of difficult tasks and transactions. It’s also scalable, so there won’t be any issues with reorganization if your firm grows. At the same time, this platform offers excellent customer service, ensuring that no questions go unanswered. The negatives include a limited number of users, high monthly costs, and the need to learn how to utilize the system.
Presta Shop
PrestaShop was launched in 2007 and has grown to become a popular international shopping cart with over 270,000 customers worldwide. This is an ecommerce solution that may be downloaded directly from the website or hosted in the cloud. It is a highly customizable open-source platform that is both free to download and use. There are other integrations available to meet your company’s various needs. Once you’ve started the process, you’ll have access to a vast user community as well as excellent support materials.
However, even with the community and materials, certain developer skills are still needed. A regular individual won’t be able to just sit down and do it. Customer service is also available, however, it is rather costly. In such cases, it may be preferable to employ someone experienced to set up everything you need for your business.
Don’t be fooled by the free download; you’ll have to pay for web hosting and, more than likely, some more modules required for other software integration. Apart from that, PrestaShop is a fantastic solution that can benefit any online business.
Bottom Line
There is a plethora of online shopping cart software on the market that provides nearly identical services and is even priced similarly, making it exceedingly difficult to choose. Before you start looking at the various applications, make a list of your precise requirements from the cart. You may not require the high-end software’s buzzers and bells.
Simpler software with nearly identical features is often offered for a considerably lower price, or even for free. However, you should read the fine print on the free program carefully because they may demand a fee in the middle. Even if you don’t need any frills and fancies in your cart right now, you might need them later, so don’t limit yourself and choose wisely.