When you are looking to increase the order volume for your business, the best way to go about it is to use ad networks on search engines and social media platforms.
Most people have found success with Google search ads and in this article, we are going to discuss these PPC ad campaigns. So, without further ado, let’s see how you can use Google search ads to increase your brand awareness and bring more leads/conversions to your business. That is what we are going to discuss in this article.
Best Google Search PPC Ads You Can Run for Your Business
Here is our list of PPC ads that you can use to improve your business, get more sales, and enhance and grow your business with minimum efforts. No need to go for SEO or organic marketing, simply run clear ads that can help you generate sales that you are missing for your business.
So, let’s get started and learn the best PPC ads for your business.
1. Responsive Search Ads
First in our list is the Responsive Search Ads (RSA) that you can use to improve your business. RSA ads allow you to create multiple headings and descriptions in a single ad group. This way you can test multiple descriptions within the ad group without actually making them manually. RSAs are now the default way to target your search ads and Google has made it a lot easier for people to run RSA ads for their business. Simply create a campaign, select lead ads, and then create RSA ads for business.
2. Dynamic Search Ads
You can also create Dynamic search ads if you are just starting out. The Dynamic search ad campaigns also called DSA campaigns are only for beginners because they are not always as accurate as the RSA ads. PPC experts have also found DSA campaigns to be targeting irrelevant keywords. So, make sure to constantly monitor them.
Moreover, you need to know that the DSA ads are only creating their own keywords using your website. So, if your website is properly optimized for SEO, then using DSA ads for your ads would be a great idea. If your website lacks any SEO specifications, then even the DSA ads won’t bring fruitful results and you will only be burning your budget.
3. Call Only Ads
Next, you have the option to use call only ads for your paid account on Google AdWords. With the call only ads, you ask the people to call only to get in touch with your team. This is perfect for people who would like to consult agencies or businesses. The call only ads are great for small business owners who live in the same locality. It is an even better option than local SEO and organic promotion because it works a lot faster. People can easily get results for the services they are offering through their business websites.
4. Lead Form Ads
Another great way to generate more profit for their business is with the lead form ads. For those who want to generate leads from their business or are looking to collect user information so that they can later call them and get benefit from it, they can use the lead form ads for their business. The best way to go for lead form ads is by creating simple forms where users can add their information.
You don’t have to create a lengthy form when collecting leads from users. In fact, smaller forms with a few input fields are the best option available for users.
You can also go for price extensions for your website if you sell a software or a service with exact price. For example, if your service is to sell SEO software for $200 only, then it would be a lot better to use the price extension in your ads as it can help you show to the user what they will be buying.
Price extensions not only improve conversion rate, but they also enhance the way people get information. Think about it. Searchers won’t be going to visit a website; they will simply check the price on the ads page and make up their mind if the software is for them or not.
So, indirectly it will also enhance your CTR and save you the clicks that won’t even matter on your website.
What’s Next? Experimentation!
The next step is of course to experiment with your Google search PPC ads so that you can get the best results from your marketing campaigns. Not all campaigns will work in your favor and you need to test different areas and see which ads can offer you the best ROI for your business. With that said, you can always find capable Google PPC marketing experts at Distinguished.io, b2b ratings and reviews platform, if you are not sure how to get started with ads marketing.
Distinguished.io has created a list of top experts in Google and Bing PPC ads. Connect with them today and see how they can help you start your paid marketing campaigns with ease.